Digital transformation specialist whyaye extends capabilities with transatlantic partnership

UK-based digital transformation specialist & ServiceNow Partner whyaye has entered into an international partnership with US company 3CLogic, in a move which will further strengthen the firm’s service offerings.

whyaye, which is headquartered in Newcastle upon Tyne, will now be able to enhance its digital transformation programmes with 3CLogic’s leading voice-enabling solution for cloud platforms.

3CLogic’s solution is designed to transform cloud platforms or CRMs by seamlessly integrating voice with existing digital channels.

whyaye was founded by Maureen Robson Norman, Anna Bisset and Lisa Smith – who met while working on a Royal Bank of Scotland project in 2014. It was set up in 2019 to bring a fresh, new approach to the UK consultancy landscape.

whyaye is a premier partner for the ServiceNow digital platform, which helps companies manage digital workflows. Its UK-wide team have extensive experience of delivering IT transformation, business change and operational resilience programmes for major global financial services institutions, global FMCG organisations and multinational technology companies.

3CLogic, which is based in Maryland, USA, helps companies to advance how they communicate with customers and employees with features such as optimized self-service experiences, computer telephony integration (CTI), virtual and live agent interactions, and conversational analytics.

Utilized by enterprises, including Global 2000 firms, across five continents, 3CLogic’s solution is designed to complement ServiceNow’s digital channels with rich voice and SMS capabilities. This creates a complete omnichannel experience for both agents and supervisors, from within a single ServiceNow workspace.

whyaye’s portfolio of services includes Enterprise Transformation, Programme Delivery, Product and Platform Assurance, Business Change and Operational Risk and Resilience, and it has with extensive experience in Governance, Risk & Compliance, HR Service Delivery and Customer Service Management programmes.

In 2021 whyaye was named ServiceNow EMEA Premier Segment Partner of the Year and last year also saw the company enter a partnership with Helsinki-based Employee Experience Management Platform provider HappySignals and ServiceNow and Google Cloud Platform Partner The Cloud People, which operates across Northern Europe.

Maureen Robson Norman, CEO and co-founder of whyaye said: “3CLogic have built up an excellent reputation in the ServiceNow space and we’re thrilled to be working with them.

“I am delighted that businesses working with whyaye can now benefit from 3CLogic’s innovative solution and further improve their employee and customer experiences.”

Brett Moir, business development lead at whyaye, added: “Partnering with 3CLogic provides our clients with opportunity to consolidate and modernize their legacy voice and chat products to a true cloud-based integrated omnichannel solution that can support multiple platforms.

“We are focused on driving strategic outcomes, and 3CLogic plays an important part of digital transformation programmes by providing end users and agents with seamless and valuable experiences, driving down resolution times, providing more transparency to users and improving CSAT and NPS scores.”

Commenting on the partnership, Guillaume Seynhaeve, VP of Business and Alliances at 3CLogic, said: “3CLogic is excited to collaborate with whyaye to help organisations extend the value of their ServiceNow investment with a native cloud contact centre solution.

“Given the changing employee work environment and customer purchasing habits, we look forward to our partnership helping enterprise organisations scale and modernise their digital transformation efforts together.”

As part of its ServiceNow offering, 3CLogic offers a number of capabilities including: integrated softphone and CTI; ServiceNow screen-pops; ServiceNow embedded IVR and call flow designer, call transcription and sentiment scoring; and ServiceNow integrated real-time reporting and analytics.

The solution is purpose-built to extend voice-enabled self-service bots as well as intelligently route complex inquiries to live agents for global service desks or customer support teams who use ServiceNow IT Service Management (ITSM), Customer Service Management (CSM), or Employee Workflow solutions.

For more information on whyaye, visit

For more information on 3C Logic, visit

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