GP Bullhound advises The North Alliance on its sale to Norvestor

GP Bullhound acted as exclusive financial advisor to design, communications, and technology network The North Alliance and its majority owner CapMan on its sale to Norvestor, a leading private equity firm.

The North Alliance is a Scandinavian family of leading agencies within design, communications, and technology, headquartered in Oslo with additional offices in Stockholm, Copenhagen, Chicago, Kraków, and Skellefteå. The Company offers an integrated set of customer-driven digital transformation services to blue chip clients in Europe and North America.

Thomas Høgebøl, CEO of The North Alliance, commented: “We are incredibly pleased by the outcome of this transaction, and look forward to teaming up with Norvestor to continue creating world-class customer experiences and business results for our clients. GP Bullhound was selected in this deal because of their position as the leading advisor in digital services transactions globally, and their network and skill in navigating this complex deal has proved to us that this reputation is well-earned”.

Simon Nicholls, Partner at GP Bullhound, commented: “The North Alliance is a unique agency network, uniting the traditional power of creativity and storytelling with the transformational power of technology, and we are delighted to have helped them bring in the right partner for the next phase of their journey.”

”With the sale of The North Alliance, GP Bullhound has led two Nordic market leading agency businesses to successful exits in the first half of 2018 alone, showing our strength in the region”, added Carl Wessberg, Executive Director at GP Bullhound.

The transaction is further testament to GP Bullhound’s expertise in advising category leaders in the Digital Services sector, with 28 transactions completed in the last 24 months including the sale of Solita to Apax Digital, the acquisition of Ansira by Advent International and the sale of Karmarama to Accenture, among many others.



For enquiries please contact:

Simon Nicholls, Partner, at, or Carl Wessberg, Executive Director, at


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