GP Bullhound advises uberall on $25m growth equity investment led by HPE Growth Capital

Founded in 2013 in Berlin, uberall is recognised as one of the fastest growing B2B software companies in Europe, serving clients globally across 80 countries. The company offers a software solution for location marketing allowing customers to build and maintain a professional digital footprint of their stores across more than 100 platforms, converting near me searches into bricks and mortar store sales.

Existing investors United Internet Investments Holding and Project A Ventures also participated in the round. The transaction is subject to German cartel clearance and is expected to close within a few weeks.

The founders and co-CEOs David Federhen and Florian Hübner commented: “In HPE Growth Capital we are happy to have found an experienced investor that will support our exciting journey and help us move into the next phase of growth. GP Bullhound has been instrumental in driving this global process and helped us to find the best partner to realize our future plans with uberall.”

Julian Riedlbauer, Partner, and Sebastian Markowsky, Director at GP Bullhound, commented: “It has been a pleasure to advise the founders of this company. Given the strong growth so far, the high capital efficiency and positioning of the business, we are very confident that David and Florian will continue the amazing success story to become a leader in this highly attractive and substantial market”.

This represents GP Bullhound’s 21st software transaction in the last 18 months and further underlines the firm’s expertise in advising category leaders in the sector, following on from previous transactions completed for clients such as Textrecruit (sold to iCIMS), TIS (investment from 83 North), Media IQ (investment from ECI Partners), Aquila Insight (sold to Merkle), Icomera (sold to Engie Ineo), Sinch (sold to CLX Communications), Rightware (sold to Thundersoft), Ecovadis (investment from Partech), Emric (sold to Tieto), Seene (sold to Snapchat), Signavio (investment from Summit Partners) and Multiposting (sold to SAP), among many others.


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