Mediaworks cleans up with UKs leading independent toilet and kitchen roll producer

Accrol Group Holdings PLC, a leading producer of toilet tissue, kitchen towel, facial tissue and wet wipes, has appointed leading marketing agency Mediaworks to transform its digital footprint. 

Established in 1993, Accrol Group Holdings PLC supplies products to most major retailers across the UK and more recently introduced a subscription-based and direct-to-consumer brand, Oceans. 

The three-year strategic partnership will see Mediaworks focus on digital marketing activity for Oceans delivering business growth through digital PR campaigns, paid performance, conversion rate optimisation and SEO. Oceans products are kind to oceans made in the UK with sustainably sourced Forest Stewardship Council® (FSC®) paper. They’re also completely plastic-free and a donation is made to the Marine Conservation Society to support their fight for a healthier, better protected oceans.  

Brett Jacobson, CEO and founder of Mediaworks, said: “Right from the very first meeting, we knew there was a mutual understanding and chemistry that made for an outstanding partnership. Accrol are dispensing with the norms with their unique subscription model in this sector, and with our unrivalled combination of insight and data-led creativity and technology, I predict an enormously successful relationship. We’re thrilled to be working with the team at Accrol.”   

Vikki Makinson, head of marketing and communications at Accrol Group Holdings PLC, said: “We’re excited to be working long-term with Mediaworks and cannot wait for them to share their expertise with us. From the initial pitch, we knew the agency had a clear vision that was in line with our own growth plans. Their transparency with data and their progressive ways of working are aligned with our own business goals and values.”  

Accrol Group Holdings PLC is the latest in a list of the country’s most innovative and growing manufacturers that have cemented Mediaworks as partner of choice. They join the agency alongside Dover Fueling Solutions, Zentia, Alexander Technologies and Formica Ltd. 

Makinson continues: “We have ambitious growth and sales plans. Our aim is to grow brand equity and brand awareness for Oceans. Entering a three-year partnership was the best way to help our business scale and for Mediaworks to prove their true value to us.” 

Activity for Lancashire-based Accrol will be spearheaded from Mediaworks’ Manchester base, but will deploy the agency’s team of experts across the North West, Yorkshire and the North East.  

Mediaworks delivers a wide range of services across SEO, PPC, website development, branding, content and digital PR. The rapidly growing agency currently has more than 200 staff across its offices in Newcastle, Leeds, Edinburgh, Manchester and London.     

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