MSP look towards future growth with new strategic appointments

North East based metrology software products ltd (MSP) has expanded its leadership team with two important appointments, which are part of an ongoing expansion strategy.

Marianne Whitfield joins the advanced manufacturing software company as Director of Development, while Keith Langford will join the commercial team as UK Technical Account Manager.

Marianne joins in a newly-created role that has been introduced to support the continued expansion of the business. She will join the MSP board and be responsible for managing five product development teams, working closely with end users and MSP’s internal development teams to ensure their products continue to be innovative and support customer wants and needs.

Marianne brings a wealth of experience to this role. For the past twenty years, she has worked within technology and product development. Prior to this position, Marianne was Managing Director of Cobweb Information, where she was responsible for the development of Cobweb’s proprietary technical platforms and content management systems. This included working with large corporates including the RBS Group, Lloyds Banking Group and BT, on their strategic product development.

Speaking about this exciting role, Marianne says: “This is an interesting new challenge and one I am really looking forward to taking on. It is an exciting time within the manufacturing industry at the moment. Over the past few years, there have been major developments towards digitalisation and automation, creating a prime opportunity for MSP to expand and develop.”

As a key member of the commercial team, Keith will oversee the UK expansion of MSP’s products, including the development of new business and managing existing customer relationships. He will support MSP customers across the UK, promoting their main products, ensuring installations have been successful and keeping customers up-to-date with new features and improvements.

For the past twenty years, Keith has been successfully selling complex business critical solutions to various sectors globally including the Aerospace, Automotive and Oil and Gas Industries. Prior to joining MSP, Keith worked for one of the Siemens PLM UK partners supplying complex PLM business solutions to manufacturing companies across the UK.

On his appointment, Keith comments: “I am delighted to join MSP and look forward to meeting customers and promoting MSP’s innovative products. My engineering background and initial technical training will help better understand the needs of customers and communicate this back to provide a high level of customer satisfaction. I have always worked for companies at the forefront of modern technology and MSP are no exception.”

MSP’s products make processes more efficient for the world’s largest aerospace, defence and motorsport companies, reducing their manufacturing time and dramatically reducing costs and waste. These appointments come as part of an ongoing expansion strategy, with MSP looking to increase their workforce over the next three years. As a result, the company currently have vacancies available for software engineers and anyone interested in applying should contact for more information.

MSP Technical Director, Peter Hammond, expressed his delight at their appointment: “On behalf of the whole of MSP, I am thrilled to welcome Keith and Marianne to the team. They are both experts in their fields and will bring invaluable knowledge and skills to progress the business forward and expand our reach. I look forward to working closely with them both.”

For more information on MSP’s products and career opportunities, visit or call 01665 608193.

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