Radial Path hires former Visualsoft Head of Marketing

Radial Path has hired former Visualsoft Head of Marketing, Vikki Hawkins as Product Marketing & Strategy Specialist.

Vikki is the latest recruit to join the Newcastle upon Tyne based agency, which specialises in brand and digital performance marketing for global and scaling B2B SaaS and digital infrastructure businesses.

With more than 15 years of experience, Vikki’s focus will be to deliver the growth strategies of the agency’s clients, such as digital infrastructure giants Lumen Technologies, who are listed on the London Stock Exchange, and ad fraud prevention platform TrafficGuard.

Vikki said: “As a specialist B2B agency, I was really impressed at how Ruth and the team at Radial Path understand the complex challenges SaaS Founders and CMOs face on their journey to scale. Radial Path has seen tremendous growth over the past 12 months and I am delighted to be joining the team at such an exciting time.”

2022 was a record year for Radial Path with new business and revenue increasing by 120% and existing client retainers doubling.

Radial Path Founder and CEO, Ruth Plater, added: “Radial Path was established 5 years ago to support the unmet needs of international SaaS and digital infrastructure businesses.

“Being identifiable in crowded and competitive B2B markets is more important than ever which is why we specialise in brand strategy and performance marketing. One simply doesn’t work without the other.

“The addition of Vikki’s expertise will enable us to further enhance our strategy offering as well as adding to the wealth of talent already in the agency.”

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