Seriös Group supports data-driven Black Cats to create player performance and recruitment analytics platform

Newly promoted Sunderland AFC has teamed up with data analytics and testing specialists Seriös Group to get ahead of the game as they prepare for life in the Championship.

The North East company is collaborating with the Black Cats’ internal data analytics team to create a bespoke player performance and recruitment platform, capable of analysing teams, games, players, and to identify new talent.

It allows the club to make rapid evidence-based decisions when preparing for games by providing detailed insights into players’ capabilities using a range of performance, sports science, and medical data.

The platform will also allow the recruitment team to select and compare transfer targets using statistics on skill levels, playing style and work-rate – to ensure they are the right fit for the team.

James Young, head of data and analysis at Sunderland AFC, said: “We are delighted to be working with Seriös Group on this exciting project that reflects the club’s ambitions which is reflected by the recent promotion to the Championship.

“We process large volumes of player information, and this platform will ensure we can quickly and reliably access that information, allowing the manager and coaches to make the right evidence-based decisions.

“In terms of recruitment, it will help identify the right players with the right skills and attitude that will strengthen the team.”

Lee Rorison, chief executive of Seriös Group, said: “Many sporting clubs already use data to identify areas for improvement, however this bespoke player performance and recruitment platform will take that analysis to the next level.

“It’s very much a case of identifying trends across many areas that together yield major results. We are delighted to be working with the data analytics team at Sunderland AFC to help the club continue to move forward.”

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