Sunderland-based tombola, the UK’s biggest online bingo site, has been named as the new sponsor of flagship ITV show I’m A Celebrity… Get Me Out of Here!
The partnership, negotiated by Mediacom, will see tombola sponsor the new series when it returns towards the end of the year, as well as I’m A Celebrity… Extra Camp on ITV2 and content on the ITV Hub.
The creative and production of the campaign will be managed by Über Agency, continuing their long running relationship with tombola.
The North East business, which is currently on track in a five year strategy to double its turnover by 2020, will also sponsor the show’s companion app where viewers can vote for which celebrity they want to take part in Bushtucker Trials, to leave the show and ultimately choose who will become King or Queen of the jungle.
Phil Cronin, Chief Executive of tombola said: “I’m A Celebrity… Get Me Out of Here!” is a perfect fit for tombola given both entertainment brands are about having fun and community.
“With 10m viewers the show is must see viewing including in my own home, so it’s a great match for tombola, which has more players than other bingo site in the UK.”
Founded in 2000, tombola.co.uk is the largest bingo site in the UK, with more players than any other company.
The company is also the leading online bingo company in Spain and Italy with offices in Milan, Madrid and Gibraltar and has plans to expand into more new international territories.
tombola develops and produce all of its original bingo software and arcade games in-house and employs close to 400 people in the UK and Europe. Launched in 2016 tombola arcade already has a rapidly growing share of the online arcade market.
Mr Cronin added: “tombola previously sponsored Emmerdale on ITV for 3 years so we’re excited to be working with the broadcaster again. This time, we’ll be using our sponsorship to support tombola arcade, which gives people the opportunity to play arcade games on the go.”
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