A Newcastle-based Sales Consulting business was founded earlier this year to meet the demand of growing and ambitious technology sector businesses in improving their sales performance.
Stormcast Sales Consulting was founded by Michael Fulthorpe, having previously held senior sales leadership positions at companies such as Autodesk and Sage Group.
The company provides sales process consulting, training and coaching to businesses of all sizes and although based in the north-east, current projects are ongoing both UK wide and overseas with customers and strategic technology partners.
“The pace of change and the opportunity for technology companies of all sizes to grow has never been greater. At Stormcast, we deliver measurable outcomes for businesses, their sales teams and help them to structure their sales processes to win in their markets”
“Often, with scale up businesses, we find sales had been driven primarily by the founders, which can quickly become a scalability challenge as the business expands. Some businesses have exceptional technical expertise but without the same expertise in sales performance, they cannot realise the potential”
One of the things Stormcast are passionate about, is developing sales talent and the sales profession as a whole.
“Sales professionals today, whether experienced or new to their roles, are experiencing increasing complexity and challenges when engaging with customers on opportunities”
“It is clear that as technology develops, we have to approach customers in a different way, to make us more effective as sales people, to make sure we make the best use of our time and focus on the right deals and to increase our conversion rate”
Stormcast have developed a number of packaged services that are attainable to start up and scale up businesses including the Sales Process Review service that can be delivered in as little as two days and provides business owners with a view and recommendations on the areas to improve sales effectiveness for both quick wins and longer term.
“We have repeatedly delivered this Sales Process Review and packaged it to provide business owners with a minimal investment in time and cost but provides clear actions and focus”
As fellow Dynamo members, Stormcast are offering a 20% discount on their two day Sales Process Review for the remainder of 2017 to all existing Dynamo members.
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