Why we need a unique IoT Use Case Marketplace

IoT North has announced the launch of a Solutions Marketplace, an innovative service that works with Internet of Things (IoT) providers to connect them with customers looking to adopt IoT technology as part of their digital transformation journey.

The IoT North community represents over 4000 providers across the UK and overseas, and together they are highlighting the benefits of incorporating IoT into almost any sector.

“When IoT is discussed at a technical level, it can leave potential buyers feeling confused, and unconvinced of the return on investment. Our toolkit will help change this perception” explains IoT North founder, Paul Wealls.

IoT North are compiling a toolkit and guidance to help businesses understand the value of the network and the importance of connecting users to relevant technology providers.

“While the roots of the group are firmly established from the north, the platform extends far beyond being just for northerners”, says Wealls.

“We have global members and are driven to accelerate UK adoption through our monthly tech community meetup’s. Over the past four years it has provided focused content and guidance for both buyers and IoT solution sellers.

“Attendance at the monthly meetup’s has more than doubled during 2020 and this growth was officially recognised at the North East tech industry awards: The Dynamo Dynamites.

IoT North has created a set of useful guides on how to compile your value proposition, a library of use case content and a marketplace to promote tried and tested IoT solutions.

The Marketplace is independent; it does not support company branding, in order to remove bias and presumption on cost and validity. Users connect and relate to the problem statement, and then identify the clear use case format which enables them to quickly and easily understand the right solution to their challenges.

The Marketplace is open for registrations of use cases throughout March, and will be publicly available to view from early April.

IoT North will be leveraging its social profiles on Twitter @iotnorthu, Facebook IoT North page and Linkedin IoT North page, as well as a working with vertical partner websites that can utilise the IoT North marketplace widget — this pulls the use cases directly on to their webpage.

Newcastle University Business School has supported the initiative through its Pitchin project, ‘Mapping and Facilitating the IoT Ecosystem’.

Led by Prof Savvas Papagiannidis, the project aims to extend a national IoT database, study the adoption barriers for IoT growth and support companies in the region by facilitating interactions.

Paul continues: “IoT North has grown out of a passion project of mine, I am driven to help accelerate the adoption of IoT and demonstrate its huge benefits to businesses that adopt it as part of their digital transformation.

“With the amazing support of our sponsor Newcastle University Business School, we have been able to create a simple but very effective approach to IoT Solutions promotion.”

“Sometimes as technologists we become so familiar with the language, that we forget it can be quite an alien landscape for others to navigate. The marketplace presents an opportunity to breakdown barriers and demonstrate the true value to customers at a clear and understandable level for everyone to understand”

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